May 2012
3 posts
7 tags
The Power and Growth of Mobile Marketing... →
May 20th
10 tags
Mobilizing Beyond the Cookie: Mobile Platforms... →
May 18th
6 tags
As users reveal new data like their location,... →
May 10th
April 2012
5 posts
5 tags
The Mobile Playbook - 2 years worth of best... →
Apr 26th
6 tags
2 more hires of Akamai talent at Boston startups →
Apr 24th
7 tags
4 Mobile Trends to Watch →
Apr 18th
5 tags
A marketer's guide to mobile display advertising →
Apr 15th
8 tags
The Young and the Digital: A Glimpse into Future... →
Apr 15th
2 notes
March 2012
10 posts
10 tags
From iAd To Launching Pad, New 'Predictive' Data... →
If audience data is truly the currency of digital advertising and media-buying, then a new “predictive” audience data-targeting platform being rolled out today, could finally do for the mobile advertising marketplace what the litany of advertising technology platforms have done for the online display ad marketplace: become an organizing principle enabling advertisers and agencies to plan, buy and...
Mar 27th
8 tags
Not all was lost when Apple bought Quattro →
Adelphic Mobile, based in Lexington, announced last week that it had raised $2 million for a system aimed at delivering targeted ads to mobile devices by understanding what device a user owns, where they are located, and what kind of content they have been viewing, for instance. The two founders, Jennifer Lum and Changfeng Wang, worked at Quattro, as did chief financial officer Joe Grabmeier.
Mar 27th
7 tags
Adelphic Mobile Founders Aim At Mobile Ad... →
Adelphic Mobile announced the launch of its company and its “Predictive Data Platform” which it says features AudienceCube, “a new targeting technology that leverages data predictive of campaign performance to find and engage mobile audiences.” 
Mar 27th
8 tags
Quattro Vets Team Up for Mobile Ad Startup... →
Mobile advertising may be growing quickly, but, for advertisers and consumers alike, it still leaves much to be desired. However, two alums of Quattro Wireless (which later grew into Apple’s iAd program) think they have an approach that will help advertisers and publishers target mobile audiences more effectively.
Mar 27th
7 tags
How Adelphic grew out of Apple iAd (aka Quattro) →
Adelphic Inc. co-founder Jennifer Lum is well-known in startup circles in Boston and beyond. But the genesis of Adelphic, whichannounced its launch, Tuesday, began before she and co-founder Changfeng Wangincorporated the company in May of 2011.
Mar 27th
6 tags
Adelphic raises $2M, unveils mobile advertising... →
Adelphic Mobile announced Tuesday morning that it’s raised a $2 million seed round of funding from Matrix Partners to improve the ability for advertisers and marketers to target users on mobile devices.
Mar 27th
6 tags
Boston’s Mobile ‘Mafia’ Launch Adelphic Mobile... →
Mobile advertising is going to be huge. So big in fact that Quattro Wireless (the mobile ad network that sold to Apple and formed iAd) alums are getting back in the game. Adelphic Mobile has just unveiled its intelligent Predictive Data Platform this morning that allows companies to buy and sell mobile advertising at scale and optimize those campaigns. 
Mar 27th
6 tags
Quattro Alums Launch Mobile Targeting Startup... →
Two mobile veterans who worked together at Quattro Wireless, the mobile ad network that formed the basis of Apple’s iAd program, are announcing a new company today called Adelphic Mobile.
Mar 27th
8 tags
The Coming Mobile Ad Monsoon →
Mar 11th
9 tags
Big Data Meets Ad Tech →
Mar 6th
February 2012
7 posts
6 tags
IAB's new 'Data-Driven Advertising' site →
Feb 28th
1 note
7 tags
“2012 Mobile Future in Focus” Report by ComScore →
Feb 24th
7 tags
Time Spent In Mobile Far Outpaces Ad Spending →
Feb 21st
9 tags
New solution needed: Apple steps up UDID... →
Feb 17th
6 tags
Apple iAd lowers pricing →
Feb 15th
8 tags
5 Trends Shaping the Mobile Market →
Feb 7th
1 note
7 tags
What do brands expect from mobile this year? →
Feb 1st
49 notes
January 2012
4 posts
7 tags
Randall Rothenberg and Sarah Fay talk Mobile →
Jan 28th
141 notes
8 tags
What Do Mobile Campaigns Need to Succeed? Digitas... →
Jan 27th
22 notes
5 tags
On the rise: Mobile Ad Spending Projected to Reach... →
Jan 25th
103 notes
6 tags
IAB From Information to Audiences: The Emerging... →
Jan 18th
103 notes
December 2011
5 posts
9 tags
Mobile Devices Have Eclipsed the Desktop... →
Dec 29th
4 notes
9 tags
The Future of Digital Advertising: Math + Magic →
Dec 20th
7 notes
5 tags
MMA Universal Mobile Ad Package v.2.0 released for... →
Dec 17th
9 notes
6 tags
Time Spent On Mobile Way Ahead Of Ad Dollars Spent... →
Dec 13th
144 notes
8 tags
Fair portrayal of the current state of mobile... →
Dec 2nd
November 2011
3 posts
8 tags
5 Trends In Mobile Advertising →
Nov 26th
49 notes
7 tags
Are you prepared for the unlimited potential of... →
Nov 11th
9 tags
The US smartphone landscape →
Nov 7th
11 notes
7 tags
eMarketer Webinar: Mobile Advertising and... →
Nov 1st
4 notes
7 tags
Generation Mobile: How Cellphones Shape the Lives... →
Nov 1st
19 notes
October 2011
12 posts
7 tags
Marketers approaching mobile w less & more: less... →
Oct 31st
32 notes
7 tags
2011 studies show mobile display advertising to be... →
Oct 25th
49 notes
7 tags
A Few Years From Now, Most Every Single Person At... →
Oct 23rd
21 notes
8 tags
Mary Meeker's KPCB Internet Trends 2011 →
Oct 18th
14 notes
10 tags
Better scale, better targeting, and better... →
Oct 18th
137 notes
7 tags
Mobile Marketing: The tipping point is now →
Oct 16th
17 notes
7 tags
Mobile's Mojo: 1/2 of mobile consumers say they... →
Oct 12th
62 notes
7 tags
How the rise of mobile devices has affected Search... →
Oct 7th
544 notes
6 tags
Where Does The Tablet Fit In The Marketer’s Media... →
Oct 7th
27 notes
7 tags
All Marketing Roads Lead Through Mobile: Social... →
Oct 1st
September 2011
13 posts
5 tags
Foresight Is 20/20: Predictive Analytics And The... →
Sep 29th
7 notes