Adelphic Mobile

If audience data is truly the currency of digital advertising and media-buying, then a new “predictive” audience data-targeting platform being rolled out today, could finally do for the mobile advertising marketplace what the litany of advertising technology platforms have done for the online display ad marketplace: become an organizing principle enabling advertisers and agencies to plan, buy and measure the effectiveness of vast amounts of unsold inventory.

The reason that no material player has yet emerged in the mobile audience data marketplace, say the founders of the new company, Adelphic Mobile, is the complexity of data signals that need to be aggregated, processed and analyzed to effectively target mobile users.

Not all was lost when Apple bought Quattro

Mon, 26 Mar 2012 21:26:04 -0400

Not all was lost when Apple bought Quattro:

Adelphic Mobile, based in Lexington, announced last week that it had raised $2 million for a system aimed at delivering targeted ads to mobile devices by understanding what device a user owns, where they are located, and what kind of content they have been viewing, for instance. The two founders, Jennifer Lum and Changfeng Wang, worked at Quattro, as did chief financial officer Joe Grabmeier.

Adelphic Mobile Founders Aim At Mobile Ad Segmentation With New Platform

Mon, 26 Mar 2012 21:23:51 -0400

Adelphic Mobile Founders Aim At Mobile Ad Segmentation With New Platform:

Adelphic Mobile announced the launch of its company and its “Predictive Data Platform” which it says features AudienceCube, “a new targeting technology that leverages data predictive of campaign performance to find and engage mobile audiences.”

Quattro Vets Team Up for Mobile Ad Startup Adelphic New platform offers new way to target mobile audiences

Mon, 26 Mar 2012 21:21:56 -0400

Quattro Vets Team Up for Mobile Ad Startup Adelphic New platform offers new way to target mobile audiences:

Mobile advertising may be growing quickly, but, for advertisers and consumers alike, it still leaves much to be desired.

However, two alums of Quattro Wireless (which later grew into Apple’s iAd program) think they have an approach that will help advertisers and publishers target mobile audiences more effectively.

How Adelphic grew out of Apple iAd (aka Quattro)

Mon, 26 Mar 2012 21:19:18 -0400

How Adelphic grew out of Apple iAd (aka Quattro):

Adelphic Inc. co-founder Jennifer Lum is well-known in startup circles in Boston and beyond. But the genesis of Adelphic, whichannounced its launch, Tuesday, began before she and co-founder Changfeng Wangincorporated the company in May of 2011.

Adelphic raises $2M, unveils mobile advertising service

Mon, 26 Mar 2012 21:17:05 -0400

Adelphic raises $2M, unveils mobile advertising service:

Adelphic Mobile announced Tuesday morning that it’s raised a $2 million seed round of funding from Matrix Partners to improve the ability for advertisers and marketers to target users on mobile devices.

Boston’s Mobile ‘Mafia’ Launch Adelphic Mobile with $2 Million in Funding from Matrix Partners

Mon, 26 Mar 2012 21:13:42 -0400

Boston’s Mobile ‘Mafia’ Launch Adelphic Mobile with $2 Million in Funding from Matrix Partners:

Mobile advertising is going to be huge. So big in fact that Quattro Wireless (the mobile ad network that sold to Apple and formed iAd) alums are getting back in the game. Adelphic Mobile has just unveiled its intelligent Predictive Data Platform this morning that allows companies to buy and sell mobile advertising at scale and optimize those campaigns.

Quattro Alums Launch Mobile Targeting Startup Adelphic, Raise $2M

Mon, 26 Mar 2012 21:11:30 -0400

Quattro Alums Launch Mobile Targeting Startup Adelphic, Raise $2M:

Two mobile veterans who worked together at Quattro Wireless, the mobile ad network that formed the basis of Apple’s iAd program, are announcing a new company today called Adelphic Mobile.

The Coming Mobile Ad Monsoon

Sun, 11 Mar 2012 12:23:45 -0400

The Coming Mobile Ad Monsoon

Big Data Meets Ad Tech

Tue, 06 Mar 2012 10:38:09 -0500

Big Data Meets Ad Tech

IAB's new 'Data-Driven Advertising' site

Tue, 28 Feb 2012 09:31:05 -0500

IAB's new 'Data-Driven Advertising' site

“2012 Mobile Future in Focus” Report by ComScore

Fri, 24 Feb 2012 08:47:49 -0500

“2012 Mobile Future in Focus” Report by ComScore