Posts tagged "ad"
Adelphic Mobile announced the launch of its company and its “Predictive Data Platform” which it says features AudienceCube, “a new targeting technology that leverages data predictive of campaign performance to find and engage mobile audiences.”
Mobile advertising may be growing quickly, but, for advertisers and consumers alike, it still leaves much to be desired.
However, two alums of Quattro Wireless (which later grew into Apple’s iAd program) think they have an approach that will help advertisers and publishers target mobile audiences more effectively.
