Adelphic Mobile, based in Lexington, announced last week that it had raised $2 million for a system aimed at delivering targeted ads to mobile devices by understanding what device a user owns, where they are located, and what kind of content they have been viewing, for instance. The two founders, Jennifer Lum and Changfeng Wang, worked at Quattro, as did chief financial officer Joe Grabmeier.
Adelphic Inc. co-founder Jennifer Lum is well-known in startup circles in Boston and beyond. But the genesis of Adelphic, whichannounced its launch, Tuesday, began before she and co-founder Changfeng Wangincorporated the company in May of 2011.